Latest triple victory increases Kia’s total to 24 Red Dot wins
Kia has triumphed again in the Red Dot Awards, securing three prestigious awards for design. Following the launch of the third-generation Kia Ceed, now on-sale, the three all-new body styles within the range have each received a prestigious Red Dot Award for design.
This triple triumph in the world-renowned design competition represents the second consecutive year in which Kia has picked up a hat-trick of Red Dot design awards, following similar success in 2018. The manufacturer also took home three iF Design awards earlier in 2019.
The achievement underscores the Korean manufacturer’s reputation for first-class design, which, for over a decade, has been shaped by Peter Schreyer, President of Design and Chief Design Officer for Kia Motors. The brand won its first Red Award in 2009, with the Kia Soul. Since then, Kia has been awarded a total of 24 Red Dot Awards for its vehicle designs.
Design hat-trick for the new Kia Ceed range
The latest trophies have been awarded to each of the three all-new Ceed variants: the five-door Ceed hatchback and Sportswagon models, launched in mid-2018, and the all-new ProCeed five-door shooting brake, which went on-sale in Europe earlier in 2019
The Red Dot Awards: over 5,500 products from 55 countries submitted
Since its launch in 1955 by the Design Centre of North Rhine-Westphalia, the Red Dot Awards has become one of the most prestigious design competitions worldwide. The judging panel comprises 40 expert independent designers, design professors and journalists from around the world.
The Red Dot Awards are presented in three categories (Product Design, Communication Design and Design Concept), and are judged on criteria such as innovation, formal quality, functionality, and ecological compatibility. In 2019 companies from 55 countries entered more than 5,500 products into the awards scheme.
The official presentation of the Red Dot Awards will take place on 8 July 2019 in Essen, Germany at the Aalto Theatre, an opera house designed by Alvar Aalto.