'How luxury car maker Aston Martin approaches brand storytelling'

We think Aston Martin's Director of Global Marketing and Communications, Simon Sproule, makes a great point in the last few paragraphs of the article below.

Of course, we want our customers to be delighted with their cars and the service which they receive, but a huge importance to us as a dealer is the Aston Martin enthusiasts. After all, the brand wouldn't be what it is without the fans!

So pop in to the showroom for a chat or a look around the cars whenever you're passing, we have some lovely cars in the showroom that are worth a look!

http://business-reporter.co.uk/2016/05/13/luxury-c...