The Launch of the Aston Martin DB11 NC500

Last night we were delighted to introduce the first ever series of special edition DB11's - the DB11 NC500 Edition!

Over 150 guests attended a wonderful event in the showroom for an exclusive unveiling of the cars. Guest speakers Dan Balmer, President of Aston Martin UK and World Record holding cyclist, Mark Beaumont joined Chris McMahon and Tom Campbell, MD of NC500, to reveal the cars for the first time to the public. Live music from Bleeker kept everyone entertained and first class catering and drinks service from Cater Edinburgh ensured all of our guests enjoyed the night.

Often referred to as 'Scotland's answer to Route 66', the North Coast 500 has turned into nothing short of a phenomenon over the last few years. Attracting tourists from not only Scotland, but worldwide, the route is viewed as being one of the best driving routes in the world and we're incredibly proud to be official route sponsors of the NC500.

As partners, our first special project is an incredibly exciting one. Working together, with the support of Aston Martin and their 'Q' design team, we have turned a vision in to reality.

When we first discussed the project, it was essential that the special edition models differed from previous designs. This could only mean one thing. Six Q by Aston Martin special edition vehicles were created, each named after an area on the North Coast 500 route – Black Isle, Caithness, Easter Ross, Inverness-Shire, Sutherland, & Wester Ross.

We took great care in designing the specification of the cars and wanted each model to relate to the route in some way. The Q Bison Brown leather interior is inspired by the North Coast 500 logo and the exterior Q Seychelles Blue is a close match to the logo, and the same colour as Prince Charles’ DB6.

In addition, Dunbeath Tweed has been added to the sun visors, door cards, seat inserts and the central powered stowage area to provide an extra Scottish touch, and Dark Ash Open Pore has been chosen for the interior trim to deliver a much more striking look.

Each car is embroidered to the individual edition and comes with its own sill plate for authenticity - making each vehicle extra special. Moreover, as these cars were built by Q by Aston Martin, each car comes with Q fender badging and a two-piece luggage set in the same leather and tweed as the car interior.

The new owners will also be gifted with the full North Coast 500 experience, a 5-day North Coast 500 trip staying at the top hotels and dining in the finest restaurants. In addition to this extraordinary experience, owners will also gain an NC500 Gold Membership - which entitles the owners to a range of other NC500 gifts and benefits.

For more information on the DB11 NC500 editions contact our team here.